Born from Weekends Outdoors

Viva Boreal started with a simple question: “Why is it so hard to find gear that’s comfortable, durable and still affordable?”

After years of camping trips, road journeys and early-morning hikes, we decided to build the kind of brand we wanted to buy from: one that respects nature, treats customers like partners in adventure, and obsesses over the details of every product.

What We Do

Viva Boreal designs and curates outdoor gear focused on camping, hiking and active travel, made for Europeans who want to live more outside – from quick getaways to long expeditions.

• Comfortable and functional gear for camping and hiking
• Practical accessories for road trips and weekend escapes
• Carefully selected materials and partners that meet EU standards

Our Mission & Vision

Mission: Enable more people to live outdoors with confidence, offering high-quality gear that balances comfort, safety and simplicity.

Vision: Become a reference for outdoor products in Europe, building a community that chooses nature, movement and freedom as a lifestyle.

What We Believe In

• Adventure & Freedom
  We believe the best ideas come when you leave the city noise behind.
• Quality First
  Every product is tested, refined and improved based on real use and real feedback.
• Sustainability with Action
  We always look for better materials, smarter packaging and more efficient logistics.
• Community Over Hype
  We listen more than we talk. Our customers help shape the next generation of products.

Why Europe

Europe is full of contrasts: beaches and fjords, forests and deserts, mountains and old cities. We built Viva Boreal EU to be close to this diversity and serve customers with:

• EU-based fulfilment for faster and more reliable shipping
• Transparent pricing in EUR, with no surprise import fees
• Support in line with European consumer standards

Our Responsibility

Loving nature means taking care of it. We are constantly improving our impact by:

• Prioritising durable products over disposable trends
• Working with partners that follow ethical and environmental standards
• Reducing unnecessary packaging whenever possible

We are not perfect, but we are committed to getting better with every collection.

More Than Products

Viva Boreal is also about stories – sunrises in the mountains, long drives with friends, quiet nights under the stars. Our gear is just the starting point; the adventure is yours.

Join the Viva Boreal community, share your trips, give us feedback and help us build the next generation of outdoor essentials for Europe.