The Jordana's Rainbows Foundation was created to spread kindness and raise funds and awareness for the incurable paediatric brain tumour, DIPG. Funds raised will directly support research and clinical trials across hospitals in Canada, such as SickKids.
Axol is a socially conscious Plushie made from recycled materials. His design is inspired by the rare endangered axolotl, a salamander native to Mexico. A portion of every sale is donated to youth empowerment programs in central Mexico focused on teaching environmental conservation.